In this 20-minute video we share the book's origin story, our business case, key measures and how to stay connected to this work.

…says Edelman, a privately held communications firm with 60 offices around the globe. Every year since 2000 Edelman has conducted a trust and credibility survey. For the 2022 survey they interviewed 38,000 respondents across 28 countries and publish the findings in a report called The Edelman Trust Barometer.